Online course to complement Executive MBA curriculum with foundational overview and accreditation in Internet marketing education
ORANGE, CALIF. (March 3, 2014) – The Internet Marketing Association (IMA) today announced the pilot of its Certified Internet Marketer (CIM) Program at Chapman University, a top private university by US News & World Report in Southern California. The CIM pilot is being integrated into the Argyros School of Business and Economics Executive MBA program to complement coursework with the foundational Internet marketing education needed to succeed in today’s fast-changing online business environment.
One of the greatest challenges in the market is that businesses simply do not have enough employees who know how to effectively leverage Internet marketing investments. Hiring the right people, with key knowledge of Internet marketing strategy and best practices, is one of the top priorities for businesses worldwide which continue to place online investments at the center of their overall business strategy.
The CIM program addresses this challenge by providing students with an overview of Internet marketing and in-depth curriculum covering online acquisition, conversion, retention and analytics as well as data-driven marketing. Chapman EMBA students will learn from experienced Internet marketing practitioners drawing upon decades of combined experience at pioneering companies such as Adobe, Microsoft, Omniture, Foresee, Ancestry.com and others. The roster of CIM instructors includes both senior digital marketing leaders as well as a published author on web analytics who share their expertise and highly sought-after information delivered with the ease and convenience of the CIM online learning platform.
“We are excited to partner with the Internet Marketing Association to pilot this innovative program with our Executive MBA students,” said Reggie Gilyard, Dean of the Argyros School of Business and Economics, Chapman University. “We look forward to receiving the feedback from our students, and the prospect of growing the relationship if the pilot is successful.” “Marketers worldwide must be prepared to address the breadth of challenges associated with driving Internet marketing strategies and best practices,” said Sinan Kanatsiz, Chairman of the Board, Internet Marketing Association. “We are thrilled with Chapman University’s vote of confidence in the Certified Internet Marketer program to provide its EMBA students with the foundational education experience to become digital marketing leaders.”
To learn more about the Certified Internet Marketing program and the CIM designation, visit IMANetwork.org/certification.
About Chapman University
Consistently ranked among the top universities in the West, Chapman University provides a uniquely personalized and interdisciplinary educational experience to highly qualified students. Our programs encourage innovation, creativity and collaboration, and focus on developing global citizen-leaders who are distinctively prepared to improve their community and their world.