4 Reasons to Make Analytics Education Your Top Priority in 2014

Written by   |  March 17, 2014   |

I have been bullish on data as long as I can remember, exemplified recently by posts such as “Data-Driven Leadership Is Your Organization’s Future,” “Data Is Everyone’s Domain,” and “We Need More People with Serious Data Chops.”

1. Data-Savvy Professionals Are Rewarded – Professionally and Economically.
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I have personally seen that data-savvy marketers are leading or highly influential in decision-making and in strong regard at smart organizations. The above stats not only point to that, but also show that the average pay of those with a background in analytics shows they are rewarded appropriately.

2. Demand for Talented Data Professionals Continues to Increase.
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To lead your current organization as well as be prepared for future opportunities, the ability to understand and use data is a great way to make yourself indispensable. With a talent gap comes a greater demand for those who can fill it and the already finite supply will continue to get squeezed more in the future. The time is now to get ahead of that.

3. A Shortage of Skills Indicates Opportunity.
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Simply put, we need more people with robust analysis skills. The last point supports this, but it is noteworthy that both Gartner and McKinsey research (and our own experiences) agree.

4. Interest in Analytics Education and Professionals Is Growing.
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Just for fun, we looked at search trends for a few analytics education related phrases and see a clear trend: organic interest in analysts and education continues to increase. Brands are hungry for talent, and professionals are hungry for personal development.

What to Do Next?

 

READ MORE:  http://www.clickz.com/clickz/column/2334338/4-reasons-to-make-analytics-education-your-top-priority-in-2014

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