- Mobile: 1 in 5 minutes on a mobile device is spent in Facebook’s app, which doesn’t include time spent on Facebook on mobile web (Flurry)
- Web: 11% of desktop web time is spent on Facebook, making it the largest in the world (Comscore)
- Referral: Facebook was 10% of all referral traffic to major publishers (Shareaholic)
- Video: Facebook is the number two video site online (Comscore)
- Audience: 1.3 billion active global users per month dwarfs any channel in recorded history (Facebook)
What is Social.com?
A true self-service platform, that’s powerful but easy-to-use and helps run efficient and effective social ad campaigns at scale. It powers the largest agencies and advertisers globally including the biggest social media advertisers in gaming, retail, CPG and entertainment. Social.com is part of the Salesforce ExactTarget Marketing Cloud.
Why use it?
Agencies and advertisers can build highly targeted campaigns quickly and easily, with sophisticated tools to optimize and automate every dollar invested. Teams can share and collaborate around campaign assets, to allow scalability across social media ad buying and strategy.