University of California, Irvine and the Internet Marketing Association (IMA) are proud to welcome, Tomo Mizutani, president of Toyo Tires Holdings of America and Nitto Tires.

Over 300 business people attended (in-person and online/stream) today’s leadership story about how the underdog Nitto Tire company, became a billion dollar brand. Mizutani credits relationships, Digital Marketing, 6,000,000 fans on Facebook and the company’s relentless focus on innovation.

This event was first thought up by IMA International Executive Councilmember, Justin Choi, CEO of Nativo and founder of the popular social game, Car Town, who is a personal friend of Mr. Mizutani.

IMA and UCI together will continue producing leadership content and events catered to the business community and friends of the University.