Get Ready for #IMPACT14
“Internet Marketing Reimagined”
This year, we’re raising the bar! Don’t miss this extraordinary event focused on innovation, education and recognition. Our annual conference in Las Vegas will be a three-day event featuring distinguished keynote speakerson vital Internet marketing topics, a series of breakout sessions presented by the industry’s leading experts, and the 2014 IMPACT Awards recognition.
Sinan Kanatsiz, CIM Chairman Internet Marketing Association www.imanetwork.org
IMA Launches 52-Week
We are pleased to share with you the official rollout of our 52-week webinar series! We have over 150 thought leaders lined up to provide these highly engaging, weekly webinars that will change the world and change the way IMA leads the industry.
LinkedIn Group Becomes
Major Focus for 2014
With over 277 million members, LinkedIn is a major force in social media and a key connector between business professionals. The platform has made major strides in the past couple of years to become the place where business professionals interact and engage with one another.
A Look at LinkedIn:
Cost per Acquisition vs.
Customer Lifetime Value
By Sebastian Jespersen
It’s a common scenario: the pursuit of quality instead of quantity. Many marketers focus on developing a high number of leads because of a lower cost, rather than on the quality of leads, which initially cost more.
Five Steps to Better Content
The better the content strategy, the easier your goals will be achieved. Here are five steps that will help enhance your content strategy.
Objectives: First, you need to identify your objectives for the content you are developing. Do you want to increase traffic, drive conversions, maximize your lead generation?
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