How Much Is the Average Facebook User Worth?

Written by Matt Petronzio, assistant features editor at Mashable:

Facebook released its first quarter 2014 earnings report on Wednesday, beating Wall Street’s estimates with posted revenues of $2.5 billion.

The average revenue per user (ARPU) around the world increased over the past year as well, according to the report. Worldwide ARPU (measured by payments and advertising) reached $2 in the first quarter — up from $1.35 in Q1 2013, but down from $2.14 in Q4 2013.

In the United States and Canada, the ARPU reached $5.85, up from $3.50 in Q1 2013.

The following chart, created by Statista, breaks down the evolution of the average revenue per Facebook user over the past year.

Facebook Q1 2014 ARPU



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