Written by Jennifer Slegg, contributor for jensense:

Bing Ads has announced a change to their Keywords Tab to allow advertisers to review up to 50,000 keywords within their user interface. Previously, if advertisers had more than 5,000 keywords, an alert would appear asking advertisers to narrow down the keywords scope by selecting specific ad group.

Larger advertisers with mass amounts of keyword data have often found that the Bing Ads UI is problematic with the previous limits in place, and was an often requested feature from advertisers.

Along with the change to the number of keywords, they also updated performance so that even if there’s tens of thousands of keywords, they will display almost immediately. Advertisers can display the keywords right number of rows – 20, 50, 100, or 200 – within the Keyword Tab, complete with pagination.

This is the first phase of enhancements Bing Ads is making to accounts that have a large amount of data and to their Bing Ads UI. While they haven’t hinted what other enhancements will be made for advertisers, they do state that we will see more later this year.