Written by Joe DeMike, Principle Marketing Consultant, Advertising & Commerce, Google Global Business and Keynote speaker at IMPACT14:

Did you know that men 18-24 are 14% more likely to make a smartphone purchase than women? Women over 45 are far more likely to make a purchase online using their mobile device than men.

Find out more at #IMPACT14, where I’ll explain this phenomenon during my presentation on the Multiscreen World.

Register today for #IMPACT14 in Las Vegas, September 24-26