NOOK Media LCC, a subsidiary of Barnes & Noble, Inc. BKS, -1.86% , today announced that NOOK has won the Internet Marketing Association’s (IMA) ‘Innovative Brand Award’ for 2014. The prestigious award was presented to NOOK at IMPACT14, the IMA’s annual conference and awards in Las Vegas, in recognition of the successful omni-channel launch campaign for the new Samsung Galaxy Tab® 4 NOOK®.
From subway ads to radio station and store integrations, NOOK tapped into multiple avenues to get the message out about the new NOOK by Samsung. Created with a hyper-targeted focus in mind, the NOOK ads were designed to be engaging, enticing and inspiring, and to make people want to read even more. Leveraging most every contact channel including email, mobile, online, out of home (OOH) and an online and retail presence in an integrated manner, NOOK created an immersive experience with the goal of capturing the imaginations of potential customers. In addition, NOOK capitalized on the impact of word of mouth and social media by taking the campaign a step further for this launch with one of its most entertaining social media efforts to date, the #NOOK faces campaign.
“We’re thrilled that NOOK has won the IMA’s ‘Innovative Brand Award.’ The Samsung Galaxy Tab 4 NOOK is the most advanced NOOK ever and we wanted to give this device the exposure it deserved with a creative and imaginative marketing plan that generated lots of excitement and buzz,” said Doug Carlson, Executive VP of Digital Content and Marketing at NOOK Media LLC. “Not only has NOOK demonstrated its commitment to innovation by partnering with Samsung, but we’ve launched the new device in a bold and exciting way that has really resonated with both existing and potential NOOK customers.”
The new Samsung Galaxy Tab 4 NOOK is a 7-inch tablet that combines Samsung’s leading technology and NOOK’s extraordinary content and reading experience. This new co-branded tablet offers the best of both worlds: the first-ever full-featured Android tablet optimized for reading. The Samsung Galaxy Tab 4 NOOK is now available in more than 650 Barnes & Noble bookstores and online at www.bn.com and www.nook.com for $179.99 after a $20 instant rebate, and includes more than $200 in free content from the NOOK Store®including bestselling books, popular TV shows, top magazines and more. For more information, visit www.nook.com.
With more than 1,000,000 members, the Internet Marketing Association is one of the fastest growing professional organizations in the world and encompasses a wide spectrum of educated professionals in sales, marketing, business ownership, programming, creative development and related fields. For details on the Internet Marketing Association and the annual conference and awards, visit www.imanetwork.org.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. BKS, -1.86% is a Fortune 500 company, the nation’s largest retail bookseller and the leading retailer of content, digital media and educational products. The Company operates 658 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store® (www.nook.com), while Barnes & Noble College Booksellers LLC operates 705 bookstores serving over five million students and faculty members at colleges and universities across the United States. General information on Barnes & Noble, Inc. can be obtained by visiting the Company’s corporate website:www.barnesandnobleinc.com.
Barnes & Noble®, Barnes & Noble Booksellers® and Barnes & Noble.com® are trademarks of Barnes & Noble, Inc. or its affiliates.
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About NOOK Media LLC
NOOK reading and entertainment products make it easy to Read What You Love, Anywhere You Like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to the expansive NOOK Store® of more than 3 million digital books in the US and UK, plus periodicals, comics, apps, movies and TV shows, and the ability to enjoy content across a wide array of popular devices through free NOOK Reading Apps™. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as leading retailers including Best Buy, Walmart, Target and many others. NOOK products are available in the United Kingdom at leading retailers; NOOK content can be purchased atwww.nook.co.uk.
NOOK®, the NOOK logos and NOOK Media™ are trademarks of barnesandnoble.com llc or its affiliates.
SOURCE: Barnes & Noble, Inc.
Copyright Business Wire 2014