Social Media has become the preferred reciprocal channel for customers and businesses to interact, opening up opportunities; both good and bad. As customer collaboration is largely uninhibited, monitoring your social channels is now imperative to protect brand reputation.

Needless to say, curating an interactive social presence is essential for every business wishing to broaden its following. Marketers can no longer passivity from the public; opinions are easily shared and publicized by customers and critics alike.

As an innovator in the field of client interaction, Salesforce recently announced their latest platform, Social Studio. The program provides an accessible way for a business to listen, analyze and engage with their customers, even with limited resources.

Social Studio plays well with the other preexisting subsidiaries of Salesforce, making this a logical addition to any business’ resources.

The platform functions with workspaces for quick and easy team organization for any campaign, event, or region on a variety of social platforms, ensuring collaboration within your team. Modules allow for social listening with integrated consumer intelligence to gain valuable and relevant feedback across your marketing, service, and sales campaigns.

The program provides vital customer feedback with optimized keywords and ROI tracking, allowing you to target the most responsive audiences with your best-performing content to ensure the best returns on marketing investments.

The features of Social Studio are crucial for an effective and efficacious online presence. While you could piecemeal these components together, this compilation of a wealth of social tools is undoubtedly beneficial for any business looking for an easy solution.