By Jeff Marcoux (@jeffmarcoux), CMO Lead, Worldwide Enterprise Marketing, Microsoft

What kind of information stays with a person best over time? Does the ordering of information have anything to do with retention, and therefore content marketing effectiveness? By using the results from decades of behavioral research, scientists are gaining a clearer picture of how the mind works, what motivates us, and the rationale behind our seemingly irrational behaviors.

As marketers, we can leverage this information to help our customers make better decisions and build stronger relationships with them. Here are eight quick tips from science that we can use to improve our marketing.

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