In evaluating your overall choices, we used a fairly standard list of traditional and more recent marketing channels, including: print, trade shows and events, direct mail, radio, press releases, video, TV, online display, email marketing, SEO/PPC, social media, mobile etc.

On the whole, reported behaviors were largely in line with not-so-recent trends across a number of industries: print is down and digital is up.

• Direct mail, TV Advertising and Public relations are not used by most, and will also some of the greatest level of decrease in 2015
• Social Media, SEO/PPC and Email marketing will in contrast see an increase in budget allocation and focus in 2015
• Video will see the largest increase in “Start using” and a strong increase in use by those already using, reflecting the overall up trend in use of dynamic content
• Interestingly, Radio advertising is also enjoying a regain of interest and a strong usage base among responders
• Print media and Trade Shows will experience the largest decrease in use in 2015, though overall, trade shows will still slightly grow

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You can find other installments of our study on Key Marketing Concerns for 2015 here.