By Frederick Vallaeys, CEO Optmyzr

Being in the spotlight of the digital marketing arena has afforded Frederick Vallaeys thousands of spectators when he’s ready to ‘talk shop.’ This was affirmed with his recent post on Search Engine Land, The Secret to AdWords Told by a Former Googler’ showcasing a checklist for managing AdWords called ORCA TM, which was shared online over 2,100 times. Some may disagree with the transparency, however, when discussing the results of a focus group that Vallaeys moderated while still employed at Google, he points out ” The small agencies seemed reluctant to share for fear of giving their competition an edge. The larger and more successful ones were openly sharing because they thought that today’s big insight would be old news soon.”

During fall of 2014, SalesX,Inc., Search Engine Marketing Agency introduced the aforementioned automation tool to their processORCATM. This method involves: http://meet.salesx.com/orcawhitepaper/

Frederick Vallaeys is an advocate of innovation and creativity. Automating processes provides more opportunity to create these tools that pave the path to efficient and effective project execution. As recently named chair of the Silicon Valley IMA (Internet Marketing Association), Vallaeys will be able to extend this type of education to new audiences.

“I look forward to aligning the IMA’s objectives with my professional aims within the Silicon Valley Bay Area” said Vallaeys, who authored three of the top ten AdWords articles on Search Engine Land in 2014.