How a Cold Email Can Land You Funding

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By Brian Wong, CEO, Kiip

Someone once told me, “If you ask for money, you get advice. If you ask for advice, you get money.”

Those words changed the entire course of my career. They helped me launch my startup Kiip, acquire several rounds of funding, and learn from the brightest in the industry.

Why? Because at our basic human roots, we’re wired to help others. If you follow Gestalt psychology, we each work individually to benefit the community as a whole. We learn, remember, and teach different branches of knowledge. We want to impart our knowledge. We strive to become something more than the sum of our parts.

When I first heard those words, I had the advantage of youth. I launched Kiip at 18 and became the youngest CEO to ever receive venture capitalism. I was bright, eager, and ready to learn anything. Here’s the funny thing: when I asked those I admired for advice, they actually gave me money.

The full online version of this article can be read in full here.

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