Facebook updates seek to balance to news feed

[:en]Facebook announced through a release today they have made minor updates to their newsfeed to provide users the content they want to see the most. This update consists of three changes which affect the frequency and types of content appearing to users:

  1. Improved content distribution: Facebook has previously limited the number of posts a user could see from a source in a row. This proved to be frustrating for users with small networks as they would essentially run out of content. Facebook has stated it will relax the rule for users who ‘run out of content’ but continue scrolling through their feed.
  2. More content from those you care about most: In their ongoing effort to fine-tune the content users are served, Facebook is now prioritizing content posted by your friends like pictures, video and links to appear higher in the news feed. Brands need-not worry, however, as that content will still be served in the newsfeed.
  3. Authentic Stories: In prioritizing posts directly from friends, Facebook has diminished the position of stories about friends liking or commenting on a post.

The big question for brands is, of course, will this affect my organic reach? Facebook is not very reassuring in their release:

The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline.

The best way for brands to continue to organically reach their fans is to focus on posting relevant original content and follow Facebook’s best-practices.

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