030: Rand Fishkin Founder of Moz on Turning Failures into Successes

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Rand Fishkin (@randfish) is the self-dubbed “Wizard of Moz.” An apt name, in 2004 he co-founded what is, today, one of the marketing world’s fastest growing software companies, Moz. From 2007-2014 he served as CEO but decided to take the role of individual contributor so he could focus on what he loves most: internal and external product development and marketing. 


Based in Seattle, Moz serves professional marketers around the globe with analytics and recommendations to improve their web traffic and customer acquisition through inbound channels such as SEO, social media, content marketing, and more. 


“One of the things that we made a mistake with over time was basically just saying we’re going to have a single subscription that’s $99/month and we’re going to throw everything and the kitchen sink in there. I really wish that I had that whole experience to do over again.” – Rand Fishkin 


Rand Fishkin has journeyed from founder to CEO and now is a lead individual contributor of one of the fastest growing internet marketing related companies in the last five years. He candidly shares his thoughts on learning from failures and knowing yourself well enough to make a change when needed, even if that means to hand over the reigns. 

Show Links & Social

Rand Fishkin: [social_link type=”linkedin” url=”https://www.linkedin.com/in/randfishkin” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/randfish” target=”on” ][/social_link] Personal Blog | rand@moz.com

Moz: [social_link type=”linkedin” url=”https://www.linkedin.com/groups/Moz-2976409/about” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.moz.com” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/moz” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link][social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/domsir411″ target=”on” ][/social_link] dsirianni@imanetwork.org

Interviews Mentioned:

Episode 001 with Sinan Kanatsiz

Episode 029 with Alexander Gray and learn more about IMA’s Canadian chapter and RSVP to attend their launch party here.

Coming up!

Claudio Ludovisi Sr. VP at NBC Entertainment and Victor Cho CEO of Evite are just a couple of the marketing leaders who will be joining us at Impact 15 September 23-25. Interviews with these exciting guests and many more are coming up this summer on IMA Leader.

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Impact 15:

Annual conference held this September – join us! impact15.org[:]