On August 20th, 2015, Oracle announced that it signed an agreement to acquire Maxymiser, extending Oracle Marketing Cloud’s leadership with the industry’s most powerful solution for optimizing web and mobile customer experiences. The proposed transaction is subject to customary closing conditions. Until the transaction closes, each company will continue to operate independently.
Maxymiser is a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger, and Wyndham.