Guest:
Christoph Trappe (@CTrappe) is Director of Content Marketing with MedTouch, sits on the IMA’s Executive International Council, was named as a 2014 Top 100 Most Influential Content Marketers, and just won Internet Marketer of the Year at #IMPACT15. He has some of the strongest name recognition of all attendees and is the champion of ‘authentic storytelling.’
Company:
MedTouch is an online strategy and technology partner with the best brands in healthcare. Founded in 2004, their solutions help clients acquire patients and members, provide successful user experiences, and leverage dynamic, responsive, and personalized service in real-time.
Quote:
“This is the participation age, not the industrial age.” – Christoph Trappe
Story:
Dominick and Christoph sat down live at IMPACT15 to talk about self-branding (why isn’t Christoph wearing his infamous hashtag shirt?), how to be relevant to one’s audience, and building a community through authentic storytelling. Another great interview with Christoph Trappe! This episode was published in partnership with Oracle Marketing Cloud at IMPACT15 in Las Vegas.
Show Links & Social:
Christoph Trappe: [social_link type=”linkedin” url=”https://www.linkedin.com/in/christophtrappe/en” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/ctrappe” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://authenticstorytelling.net/” target=”on” ][/social_link]
IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]
Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: dsirianni@imanetwork.org
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