Guest:
Nick Edwards (@NicholasEdwards) is Co-founder and CEO of Boomtrain which started as a consumer platform with a predictive engine at its core but soon grew into what it is today, a personalization platform used by over 100 companies around the world.
Company:
Boomtrain (@Boomtrain) describes itself as “a predictive personalization layer with machine learning at its core” to help marketers create more personalized customer experiences across all channels. Their technology is built around advanced machine learning and predictive algorithms to make sending 1 million different, individually personalized notifications just as easy and automatic as sending one email to those same people.
Quote:
“We are beyond this world of one to many blasting. Marketers actually want to understand and communicate with their customers like people.” – Nick Edwards
Story:
Live from the Oracle Marketing Cloud booth in the Exhibitor Showcase of IMPACT15 in Las Vegas, Dominick speaks with Nick Edwards of Boomtrain about predictive analytics and what is to come in the future months as this technology continues to transform marketing and other industries.
Show Links & Social:
Nick Edwards: [social_link type=”linkedin” url=”https://www.linkedin.com/in/nickedwards1” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/nicholasedwards” target=”on” ][/social_link] Email: nick@boomtrain.com
Boomtrain: [social_link type=”wordpress” url=”http://www.boomtrain.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/boomtrain” target=”on” ][/social_link]
IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]
Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: dsirianni@imanetwork.org