Guest:
John Piccone (@johnpiccone) is the Chief Strategy Officer (CSO) of Simulmedia and focuses on helping digital marketers understand how to navigate and operate within the landscape of television advertising.
Company:
Simulmedia (@Simulmedia) is the pioneer and market leader in audience-based advertising on TV. They marry the power of advertising placements on national TV inventory with the accuracy of data driven audience targeting to sell and deliver the most precise, results-driven national TV advertising of any TV or media network.
Quote:
“Television is an underutilized media, kind of like a caged lion that is about to be released.” – John Piccone
In this Conversation We Cover:
– The future of advertising on television and what that means for marketers.
– How a more advanced advertising process will affect the end consumer.
– How to measure the effect that television advertising has on the number of products sold.
– The main issue being faced by television advertisers today.
Story:
In this conversation David and Dominick sit down to discuss the effect of technology and data on the practice of marketing. David uses his expertise to share thoughts on the direction companies, and marketers, need to move in order to stay relevant as technology continues to expand. He also shares his excitement for the internet-of-things and the continued growth of data as a main driver in business decisions.
Show Links & Social:
John Piccone: [social_link type=”linkedin” url=”https://www.linkedin.com/in/johnnpiccone” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/johnpiccone” target=”on” ][/social_link]
Simulmedia: [social_link type=”wordpress” url=”https://www.linkedin.com/company/simulmedia” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/Simulmediar” target=”on” ][/social_link]
IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]
Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: dsirianni@ima.world
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