One in Five Emails Never Reaches the Inbox

By Janine Dolan, Digital Engagement Manager, Return Path

One in Five Emails Never Reaches the Inbox

Worldwide, just 79% of commercial emails land in the inbox. This means that one out of every five emails never reaches the intended recipient. Instead, it’s either sent to a spam folder or goes missing—most likely blocked by the mailbox provider.

Learn more now by downloading the Return Path Deliverability Benchmark Report now, where we share our findings on worldwide inbox placement rates, including:

  1. Global inbox placement trends
  2. Deliverability statistics for individual countries
  3. Industry-specific inbox placement rates, plus year-over-year changes
  4. Key “best practices” in deliverability that marketers may be missing out on

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