064 – Live From IMPACT15, Director of Strategy Social Media Examiner, Emily Crume


emailyEmily Crume (@emilyquestions) is the Director of Strategy at Social Media Examiner. She is on the advisory board for Hootsuite and has been called a “Swiss Army Knife” of ideas, digital social media, and sales.


Social Media Examiner (@smexaminer) is the world’s largest social media marketing resource on the web. Since its founding, Social Media Examiner has helped millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales.


“Every day there is a new development in social and how we are using it both in our daily lives and in business.” – Emily Crume

In this Conversation We Cover:

–  How Social Media Examiner is helping individuals and business owners connect with their customers on social media.

–  Ideas on structuring your content strategy in order to educate your industry and drive interest back to your business.

–  The impact wearables could potentially have on the social media marketing landscape.


In this conversation Emily and Dominick discuss the role she plays at Social Media Examiner and how she is helping the company educate the industry on best practices across all social platforms. Emily then goes on to share her thoughts on structuring your content strategy for success. Finally, Dominick asks Emily what her thoughts on wearable technology and the social media landscape are; her response outlines the potential path that social media could take and serves as an example of how we can all start to plan for the future.

Show Links & Social:

Emily Crume: [social_link type=”linkedin” url=”https://www.linkedin.com/in/emilycrume” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/emilyquestions” target=”on” ][/social_link]

Social Media Examiner: [social_link type=”linkedin” url=”https://www.linkedin.com/company/social-media-examiner” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/SMExaminer” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: dsirianni@ima.world

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