066 – Live from IMPACT15, Former VP Marketing at Nook, Jeanniey Mullen


jmullenJeanniey Mullen (@jeannieymullen) has worked with the world’s leading entrepreneurs and intrapreneurs inside client side businesses & agencies for the past 20+ years. She’s focused on defining & growing results by creating powerful digitally-enhanced marketing programs, partnerships & distribution that strengthen brands and drive innovation.



Barnes & Noble, Inc. (@nookBN) is a Fortune 500 company and the leading retailer of content, digital media and educational products.


“People are first inspired by someone they consider to be a mentor somewhere between 10 and 13 years old” – Jeanniey Mullen

In this Conversation We Cover:

–  How we can get the younger generation excited and inspired by digital marketing and their own success.

–  The role mentors play in the early development of young teens.

–  Her personal experiences with inspiring others to pursue marketing.


In this conversation Jeanniey and Dominick discuss her role at Nook by Barnes and Noble, her involvement with the IMA, and her thoughts on how we can each give back to the communities that have supported us by inspiring a younger generation. Jeanniey also dives into the research she has done on the role of women in internet marketing and finally, she gives her thoughts on the eternal debate…email…dead or alive? Tune in to hear everything she has to say.

Show Links & Social:

Jeanniey Mullen: [social_link type=”linkedin” url=”https://www.linkedin.com/in/jeanniey“][/social_link][social_link type=”twitter” url=”https://twitter.com/jeannieymullen” target=”on” ][/social_link]


Nook by Barnes and Noble: [social_link type=”linkedin” url=”https://www.linkedin.com/company/4417” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/nookBN” target=”on” ][/social_link]


IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]


Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: dsirianni@ima.world

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