By Janine Dolan, Digital Engagement Manager, Return Path

Today’s email marketer needs to make data-driven decisions to be successful. Learn more about your sender reputation through this insightful Sender Score tool. Your Sender Score is used by mailbox providers to determine whether an email should be sent to spam or successfully land in the inbox.

Sender reputation is an indication of the trustworthiness of an email sender’s IP address. Mailbox providers take a lot of metrics into consideration to determine your sender reputation including spam complaints, mailing to unknown users, industry blacklists, and more.

Try Sender Score now to ensure your emails are seen, read and acted upon.