069 – Mike Matuz on Fitness, Marketing, and Digital Disruption


Mike (@playmakergrp) started working as a personal trainer in several different sports clubs while attending college at Chapman University. There, as a collegiate athlete he used his sports background to create a variety of innovative training systems for his clients. After graduating, Mike received a Bachelor of Science Degree in Marketing from Chapman University along with several National accreditations in health, fitness, nutrition, and wellness.


“An educated consumer is a plus.” – Mike Matuz

In this Conversation We Cover:

–  The disruption of the fitness landscape.

–  How fitness trainers need to think about their business.

–  The role of fitness professionals to their clients.

–  Why an educated consumer is a good thing.

–  How FSF utilizes gamification to keep clients engaged.

–  The direction that fitness is going with the revolution of functional movement.


In this conversation Mike and Dominick discuss the early years of his fitness brand, First Step Fitness, and their current trajectory. Mike goes on to share his thoughts on the fitpro industry and the role that marketing plays within the context of a fitness brand. Finally, Mike speaks about the changes his company has made in response to digital disruption and what that means for the industry going forward.

Show Links & Social:

Mike Matuz: [social_link type=”linkedin” url=”https://www.linkedin.com/in/mikematuz“][/social_link][social_link type=”twitter” url=”https://twitter.com/playmakergrp” target=”on” ][/social_link]

First Step Fitness: [social_link type=”linkedin” url=”https://www.linkedin.com/company/first-step-fitness-corporation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.firststepfitness.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/fsfteamtraining/” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: dsirianni@ima.world

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