089 – Managing a Marketing Organization Without a Marketing Background with Titina Ott

Titina Ott is a global business leader with a proven track record of successfully crafting and executing strategies to fuel growth, transform businesses, optimize operations, develop talent and maximize value.

Guest Company:
Modern Marketers choose Oracle Marketing Cloud’s data-driven solutions to create engagement, orchestrate experiences, connect data, and optimize online interactions that attract and retain ideal customers.

“There’s a big difference between leading and managing” – Titina Ott

In This Episode:

  • Titina’s background and how she got into her current field [2:22]
  • What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15]
  • Her views on mentorship [10:11]
  • The uncommon thing her mentor taught her [14:12]
  • The difference between leading and managing [15:48]
  • The story behind Oracle Women’s Leadership [17:12]
  • Her role at the Oracle Marketing Cloud [23:30]
  • How she manages her role without a marketing background [24:20]
  • What it’s like to be an engineer in an organization like Oracle [29:43]
  • The advice she’d give to a recent college graduate [32:12]
  • How she stays relevant in her industry [37:20]


IMPACT16 September 19th-20th
Oracle University
Oracle Women’s Leadership

Show Links & Social:

Titina Ott
[social_link type=”linkedin” url=”https://www.linkedin.com/in/titina-ott-4a7631″ target=”on” ][/social_link]
Oracle Marketing Cloud [social_link type=”linkedin” url=”https://www.linkedin.com/company/oracle-marketing-cloud” target=”on” ][/social_link] [social_link type=”wordpress” url=”https://www.oracle.com/marketingcloud/index.html” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/OracleMktgCloud?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor” target=”on” ][/social_link]
IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]
Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: podcast@imanetwork.org

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