How on earth does the Wynn Resort crack over a billion dollars in annual revenue from nightlife and daytime entertainment?
Just ask my friend Ronn Nicolli, (global marketing leader for Wynn Resorts) who will be a headline speaker at #IMPACT16, talking about the use of digital marketing to pound out sales goal targets higher than roulette, blackjack and slots combined.
Coming from humbling beginnings as a promotions host to becoming one of Las Vegas nightlife’s most respected and influential marketing minds, Ronn Nicolli joined the Wynn Las Vegas nightlife team in 2005. As the marketing executive for Tryst and XS, he has been creating and developing marketing collateral and assets for the venues, DJs, branded parties and concepts while assisting in creative direction. He will spearhead all Intrigue marketing initiatives including liaison programs with restaurants on property and off-site installations.
Born in Youngstown, Ohio, Nicolli began his nightlife career in a low-level position at La Bête Nightclub after running a personal fitness business. His nightlife marketing prowess was immediately evident and he has continued to make professional strides ever since. In 2015, Vegas Inc. honored Nicolli at its “40 Under 40” award show.