IMPACT16 to Feature Keynote Presentation on Instagram and the Power of Visual Communications

Jim Squires, Instagram Director of Market Operations - IMA

SAN CLEMENTE, Calif., Sept. 8, 2016 /PRNewswire/ — A highlight of the Internet Marketing Association’s IMPACT16 event coming up in Las Vegas Sept. 19-20 will be a special keynote presentation on “Instagram: Fueling Imagination and Action.”

Jim Squires, Instagram Director of Market Operations, will reveal how brands can capture a consumer’s imagination and turn that inspiration into action, helping businesses grow as mobile technology continues to evolve. The presentation will take place on Tues., Sept. 20, at 9:15 a.m.

IMPACT16 to Feature Keynote Presentation on Instagram and the Power of Visual Communications
IMPACT16 to Feature Keynote Presentation by Jim Squires on Instagram and the Power of Visual Communications


How people express themselves continues to change, most recently through the shift to mobile. Now, more than ever, people are turning to imagery over text. As a community of 500 million, Instagrammers exemplify the importance of visual communications. It is the place where people connect around their passions – whether that’s music, sports, fashion or art. Today 50% of Instagrammers follow a business and 60% learn about a product or service on the platform. With more than 200,000 monthly advertisers, Instagram is where inspiration occurs, discovery happens and action is taken.

“Instagram: Fueling Imagination and Action” is just one example of the opportunities to gain insights into the latest trends and best practices at IMPACT16. The event will feature additional panels, keynotes and breakout sessions including a Start-up Battlefield 3 and Women Leaders Group, with a welcome reception at the brand-new Skyfall Lounge at the Delano. In addition, IMA will present the IMPACT16 awards to those who exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.

For complete details and event registration, visit

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About the Internet Marketing Association
The IMA is one of the most established Internet marketing professional groups in the world, with members in fields including sales, marketing, business leadership, programming, and creative development. The IMA provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their independent organizations.