By Leah Allen, Radius
How do you make a digital B2B marketer’s dreams come true? Combine the biggest social media platform with the best business data.
Enter Facebook + Radius.
Building A Highly Targeted B2B Facebook Ad Campaign
At Radius, our marketing team focuses on helping businesses bridge the gap between data and revenue, and often times our efforts start with educating marketers about predictive and our company.
Like many other marketers, we achieve this by implementing digital advertising to increase brand awareness amongst our target audience.
80 percent of B2B marketers indicated that their organizations will use digital advertising within the next 12 months
Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base.
See full article here.