Cision is proud to announce the launch of the Cision Communication Cloud™ – the first true Earned Media platform that enables Communications and Marketing executives to manage this complex but mission critical challenge through an automated and data-driven approach. Just as other industry leaders have successfully built cloud platforms to effectively scale and measure the impact of paid and owned channels, Cision is now bringing the same power to earned media.
The Cision Communication Cloud™ integrates our portfolio of industry-leading solutions into a single, best-in-class cloud-based platform that gives you the power to make intelligent, real-time decisions to execute your communication strategy in a unified way across earned, paid, and owned channels. Listen to media channels for brand mentions, competitive activity and trending topics that will inspire compelling content. There’s so much to be inspired by: Cision automated media insights cover over 2M daily news stories across online, print, broadcast, and social channels. Target and build relationships with key influencers and decision-makers by harnessing a wealth of data and predictive insights to fine-tune content delivery by audience and channel. The breadth and depth of our industry-leading platform provides you with easy access to the influencers who matter. Create an effective earned media and content strategy by combining your talent with our well-versed team of industry experts who deliver insights, strategy, and best practices. Engage the right audiences by sharing your stories and earned media across channels to achieve better results. Amplify the impact of your paid and owned media channels as part of a holistic customer relationship strategy via the world’s largest and #1 most trusted content distribution network. Analyze what’s working and what’s not, so you can continuously optimize ongoing campaign performance in real-time. Customizable reports and data visualization focus you on the strategic opportunities that will help you drive better results from your programs. Plus, attribute the financial impact your communications efforts have on the organization. The beauty of our new platform is not just WHAT you can do, but HOW you do it. Our next-generation user interface lifts campaign management to the next level, giving you superior control over every aspect. We invite you to see why Cision was named a 2016 CODiE Award Winner for Best Business Information Solution & Content Analytics Solution.