Written by Barry Levine, Featured on MarketingLand

Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.

A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it says is “the only software-as-a-service analytics [exclusively] for Snapchat.”

The company, Snaplytics, employs its own proprietary system to monitor activity on public, one-to-many communications, avoiding any Snapchat APIs, which have a problematic history. Snapchat photos and videos are deleted shortly after viewing or posting.

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