An Update on Metrics and Reporting

Today we’re updating our metrics to give our partners and the industry more clarity and confidence about the insights we provide.

We know that having access to reliable metrics is important to the millions of partners who use our services to grow their businesses. As our products evolve to meet the needs of the people and businesses that use them, our metrics will also evolve.

Our goal going forward is to communicate more regularly about our metrics, so that our partners can focus on doing what they do best — serving their customers — with the best insights possible.

Increased Third-Party Verification

We believe strongly in third-party verification to prove the business value we’re driving for our partners, and we have a long history of working with global industry leaders like comScore, Moat, Nielsen and Integral Ad Science (IAS). We’re now exploring additional third-party reviews to validate the reporting we offer partners. We’re also launching the ability to verify display impression data through our third-party viewability verification partners, including Moat, IAS and comScore. This integration addresses requests we’ve received from partners for independent measurement of the amount of time ads are viewed on-screen.

For publishers, we’re partnering with Nielsen to include Facebook video and Facebook Live viewership in Nielsen’s Digital Content Ratings (DCR). This will give publishers access to third-party verification for video metrics and allow for comparable digital and TV metrics in Nielsen’s Total Audience Measurement.

Building More Measurement Solutions With Our Clients

Our global Client Council has helped shape the direction of our products and how we approach measurement. Innovations such as conversion lift and mobile polling came out of direct conversations with our Client Council members. Given the Council’s valuable insights and the growing need for measurement standards tied to business outcomes, we’re now working with its members and other business and measurement executives to form a Measurement Council. We’ll announce more details in the coming weeks.

See full article and graphics here.

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