After a Most Lively Year, Where Does Live Video Go in 2017?

As seen in MarketingLand

As live video continues to rise in popularity, how will it evolve this year? Columnist Fritz Brumder shares his predictions on the tools and innovations we should expect to see in 2017.


In 2016, most major social media platforms launched live-video streaming capabilities; Twitch moved beyond video games; and tween-girl must-have launched Big brands started aggressively using live-video tools to connect with customers through their own sites, and smaller platforms such as forged ahead, even as pioneering app Meerkat left the fight. Live video in 2016 was, to put it mildly, nuts.

With all this activity, 2017 will be hard-pressed to top its predecessor. But it’s also likely we will see a bigger, more diverse and capable universe of live-video programming and tools this year — and perhaps even more innovation, now that so many platforms and capabilities are available and audiences are learning to look for these experiences.

If 2016 was the Year of Live’s Launch, 2017 will be the Year of Live’s Mainstreaming.

Millions of people are learning to create live video, and more importantly, watching the live programming they find. They enjoy the power, immediacy and authenticity of live video, whether it’s on their mobile device, their desktop or other platforms.

As a result, creators, publishers and brands will have even more opportunity to connect with consumers, employees and suppliers through programming that builds their bottom lines.

So, where is live video heading? Below are some of our predictions:

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