Return Path: “Can technology impact your marketing effectiveness?”

Digital marketing is constantly innovating. New tools and technology regularly enter the market, offering a more effective way to market to customers. But do these new technology advancements really help boost marketing? To find out the effect of implementing technology in marketing programs, Return Path in partnership with Ascend2 fielded the Marketing Technology Trends Survey. We interviewed 71 marketing influencers who conduct business in the consumer marketing and sales channel. In this report-Marketing Technology Trends for Optimizing Consumer Marketing Performance-we share the opinions of these influencers, including how successful marketers are at utilizing technology, how markers integrate technology into their strategy, and how effective technology integration is for different marketing channels.

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