By Allison Winkle, Return Path
The Return Path Consumer Network data provides unique insight into your actual customers like no other data set in the market. Utilizing data from nearly 2 million email users, this rich behavioral data provides insight into the way real people interact with commercial email, while providing a holistic view of inbox behaviors and consumer preferences. In this infographic, we share details on the composition of our Consumer Network including: mailbox provider representation, location, and demographics such as age, gender, income and ethnicity. You will also see the behavioral metrics analyzed and our Return Path solutions powered by this one of a kind data set. With this increased knowledge of your email program and subscribers, you can use data to get actual insights which help make better business decisions and increase email program ROI.