Webrooming vs. Showrooming: Are You Engaging Both Types of Shoppers?

By Ernan Roman, ERDM Corp

According to Forrester, “webrooming consumers will bring in $1.8 Trillion in sales in 2017.”

Marketers need to understand this new type of shopper. If you are not adjusting your strategies to keep pace with this new reality, you could be setting your brand up for missed opportunities.

Here’s a quick overview:

  • Webrooming Consumers: research products online before buying them in a physical store. (78% of consumers say they have webroomed in the past 12 months.)
  • Showrooming Consumers: visit store(s) to examine a product before buying it online. (72% of consumers say they have showroomed in the past 12 months.)
    Understanding why consumers engage in these practices is critical for strategy development.

Read full article here.

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