By Katherine Grunert, Radius

Sometimes, you really need a face-to-face interaction to close an account.

Don’t get us wrong – we believe fervently in the power of targeted ads, email campaigns, direct mail, and outbound calling. These channels deliver results time and time again, especially when they are used in coordination with an event.

There’s also a lot to be said for shaking hands, giving some genuine smiles, and showing off your company’s value through hands-on demos.

That’s why Radius has an aggressive yearly field marketing plan. We send our team to conferences because we believe that they are one of the most important channels for driving revenue. However, field event marketing can be tough.

You face the challenges of:

• Deciding which events to attend in the first place
• Preparing your prospects and sales teams for the event
• Delivering value at the event itself
• Following through with interested accounts after the fact

At Radius we’ve seen a lot of success with field event marketing, in the past, as we drove over half a million dollars in opportunities from the 2017 Marketo conference alone. And with the SiriusDecisions Summit coming up soon, we wanted to share a guide for marketers looking to leverage field marketing events.

(Don’t forget – if you’re attending the SiriusDecisions Summit, make sure to register for the Radius “Betting To Win” party that will kick off the Summit with delicious food and smooth drinks.)

After reading this article, you’ll have a much better idea of how to use field events as one of your most productive channels for driving revenue.

See full article here.