By Return Path
For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships with subscribers. In our latest annual report, The 2017 Deliverability Benchmark Report, we share the state of deliverability, including: how email gets delivered and how to measure inbox placement, global inbox placement trends broken out by quarter, deliverability statistics for eight individual countries, and inbox placement rates broken out by industry.