The Hidden Metrics of Email Deliverability

By Return Path

Today’s marketers need to create an engaging email program, not only to entice subscribers to read their emails—and hopefully convert—but because a lack of read emails could lead to decreased deliverability. While most marketers track metrics like open rates and click-through rates, mailbox providers actually use a different set of data to measure how their users (your subscribers) are interacting with your messages. Mailbox providers then analyze this data and factor it into their inbox placement decisions. In our newest report, The Hidden Metrics of Email Deliverability, we uncover these “hidden” metrics, including a detailed overview of the hidden metrics and how they are calculated, the effects each metric has on your email program, industry specific rates by quarter for each metric, and year over year comparison for each industry in each metric. Download the ebook to see how your program compares!

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