By Jeff Rajeck, APAC Research Analyst, Econsultancy
Conversion rate optimization (CRO), or improving a website to increase the percentage of visitors who convert and become customers, has become a critical part of improving eCommerce site performance and is also practiced by many brand marketing teams.
Because of its importance, Econsultancy has covered CRO extensively over the past few years (with articles from practitioners such as Paul Rouke) and has published an annual survey and report in association with RedEye on the state of the art.
Yet as technology develops and customer expectations grow, CRO techniques change as well. So what are the trends which are driving CRO in 2018?
To find out, Econsultancy recently held an event in Sydney in association with Magento and eWave and we asked dozens of client-side marketers to give us an update on how CRO is changing.
Table moderators Jake Hird, Consulting Lead (ANZ, SapientRazorfish), Paul-Henri Boudet, eCommerce Marketing Consultant, and Peter Lines, Digital Director (DBZ) led the discussions, highlights of which are summarized below.
See full article here.