In a previous article, we talked about how to identify next languages for your website by looking at visitor data.
Given the incredible growth of the Chinese travel market (e.g., Chinese tourist arrivals to Europe rose 65% in first half of 2017), you may be one of many companies that already has, is currently, or will soon be considering localizing your website into Chinese.
Even more importantly, tour groups are no longer the top travel type for the Chinese. 65% of Chinese travelers preferred to travel independently so far in 2018. This means that the days of high traffic, low conversion—because they booked with tour operators—are going away.
The ROI is becoming even more viable for firms to spend on localizing into Chinese.