SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of SOCi Ads PLUS. This new solution makes it easy for multi-location brands, and agencies to drive growth through localized social advertising, empowering national and local marketing teams to efficiently reach their local audiences and promote dynamic, localized ads across hundreds or thousands of locations in a matter of minutes.
The digital advertising industry is growing quickly– according to eMarketer, in 2019 spend on digital advertising will surpass spending on traditional advertising for the first time, totaling an estimated $129.34B in ad spend by EOY. This trend is increasing as spend on social media is forecasted to accelerate over the next five years by 66 percent according to The CMO Survey. Further, with the decline of organic social reach and engagement, social advertising has become an essential tactic for brands and businesses to drive growth through social platforms. It’s no longer enough to just publish content on Facebook. With 72 percent of brand engagement happening on local social pages, multi-location brands need to invest in locally targeted paid social ads to more efficiently reach their top audiences in order to drive reach, engagement, and revenue.
While Facebook Ads Manager is an extremely powerful and widely used platform, it’s built for more advanced, national advertisers and doesn’t offer localized ad solutions across multiple locations. SOCi Ads PLUS fills this gap and instantly simplifies distributed social advertising across hundreds or thousands of local Facebook pages.