By Camila Merashi
A strong brand is vital for your business. Whether you start a business from scratch or buy an
established one, the first thing that you will be required to do for it to grow is to create brand
awareness. Branding supports advertising, enhances trust, motivates customers, and makes
customer acquisition easy.
Below are the six less-known ways through which you can create an awesome brand.
1. Define brand purpose
Apart from making profits, there needs to be another reason or purpose for your brand’s existence. For you to succeed in creating a strong brand, it is essential that you also focus your energy to clearly defining the purpose of your brand. Through this, you will be able to attach people to your brand. There are many brands in the market, and the only thing that will set you apart from the rest of them is a brand purpose. A brand purpose will give your customers expectations and also act as an idealistic motivator.
2. Brand packaging
In simple terms, brand packaging refers to branding efforts that are done through packaging. Brand packaging will make your brand stronger and at the same time improve customer interaction. It also gives you a chance to set your brand apart from the others. Good packaging design will help the customers identify with your brand more and also facilitate customers’ purchasing decisions. For this reason, you need to be particular when picking a theme, colour scheme and type of packaging for your products. Brand packaging is one of the most effective ways of creating a strong brand.
3. Adopting a motto
Do you have a motto and slogan for your brand? If no, then you are missing the point. If you look around, you will notice that all businesses, big or small, have a motto. These are there for a reason. It is what companies use to tell their customers what makes their business special. It is a simple and straightforward way of communicating to customers the benefits they should expect from the brand. A brand motto needs to be declarative and catchy. Note that if it is not done well, it might not work for the brand. It is a differentiation strategy that will help the consumers remember your brand as they go shopping.
Traditional marketing strategies will not give you better results than search engine optimisation (SEO) would when done right. SEO refers to the process of influencing a brand’s website visibility. SEO strategies like link building will improve brand awareness. Through link building, a brand can reach a bigger audience hence improve a brand’s recognition. Other SEO strategies that can work for your brand creation include content marketing, using branded keywords and targeting niche audiences. While doing all of it yourself can be difficult, maybe hire an organic seo consultant to help you. Be careful when you make your choice as there is black hat seo in existence that can spoil your brand by spamming it for short term results.
5. Branded visuals
As they say, pictures are worth a thousand words. True to that, using visuals is one of the best ways of creating brand awareness. Visuals envelop both pictures and videos. With that, you should focus on getting your logos right, using quality images, having a consistent theme and also using images that are relevant and reflect your brand.
6. Create a brand story
Storytelling will make all the difference in creating your brand. You can start by creating your past, present, and future story, create a statement concerning the existence of your brand and create a story in line with that statement. The goal of creating a brand story is to stimulate an emotional reaction from your audience, which is also good for your brand.
For your business to grow, the creation of a strong brand and identity is essential. Starting by defining the purpose of your brand, brand packaging, creating a slogan for your business, having a brand story, using visuals and incorporating SEO will go a long way in making your brand stand out and gain an edge over its competition.