Ntooitive, the end-to-end digital technology partner marketing leaders trust to deliver campaign efficiency, speed and effectiveness, has been selected by L.A. Care Health Plan, the largest publicly-operated health plan in the country, as its Digital Marketing Agency of Record.

To drive and support a growing healthcare practice, Ntooitive has also officially announced its new data-driven digital marketing service, Ntooitive Healthcare, that helps companies in the healthcare industry effectively reach target audiences through the application of HIPAA-compliant marketing and technology solutions.