By Sinan Kanatsiz, Chairman, Internet Marketing Association
One of the IMA’s most ambitious projects featured our impactSHOW debuted on Nov 14, in more than 80 Microsoft Stores across the United States. The IMA team of content, social media, design, advertising and video specialists transformed a highly successful IMPACT19 (held just weeks earlier at Las Vegas’ Waldorf Astoria) from a 12-hour conference into a 90-minute video program filled with insights and highlights from many of its inspirational keynote speakers.
Microsoft Stores’ spotlight on the IMA would amplify the reach of its annual conference and the participation our impactSHOW lineup, which included Jeff Kearl, CEO of Stance, Palmer Luckey, founder of Oculus VR & Anduril Technologies and the Pepperdine Graziadio Business School. IMA’s content would add value by providing Microsoft Stores with exclusive original programming to engage business customers in a unique experience at its retail locations. Some powerful insights included:
– Cultivating a brand
– The importance of optimizing systems based on an understanding of risk
– The principles of building an effective organization
– The power of leveraging social media in a large organization
– The value of a competitive edge, and finally
– The strength of sheer determination and courage to achieve your dreams.
(Facebook newsfeed of impactSHOW attendees)
With just weeks before the event, our teams developed the necessary controls and structure to manage its implementation, complete with the core video presentation, online registration, marketing initiatives, and store framework for the program. The team’s efforts resulted in strong registration and attendance. One New York store alone had over 150 guests register!
(A collection of Instagram posts from attendees from various Microsoft locations)
All of our attendees will be receive – our multipage IMPACT Report, free one-year IMA membership, and access to IMA’s brand-new Lightspeed virtual training content. The team also developed a value-proposition for attendance that included not only the presenters’ content, but also an opportunity drawing for Microsoft’s new Surface Go. A secondary selection focused on photo/video reviews serviced through Indi, with the prize being a pair of BOSE Sunglasses!
(To the right, an Instagram post by @Navahberg, winner of BOSE drawing)
Thank you to our IMA team for their invaluable work for producing this event, and our Microsoft partners, especially Bryan Schmidt and Sandra Andrews, for connecting us to their stores and making an IMPACT to their audience.