How Emerging Email Innovation Will Impact Marketers in 2020


Written by April Mullen

Article from Marketing Land

Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year.

During a recent webinar where I co-presented with Senior Editor Jennifer Cannon, I received several questions relating to innovations that will impact email marketers in 2020. I wanted to take this opportunity to answer some of them.

Q: CCPA has officially gone into effect. Will the privacy climate in the U.S. continue to change?

Q. I keep hearing about BIMI. What are the primary benefits of implementing this?

Q. AMP seems like an interesting development for email. Why am I not seeing more brands implementing it? 

Read the full article at Marketing Land 


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