Written by April Mullen
Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year.
During a recent webinar where I co-presented with Senior Editor Jennifer Cannon, I received several questions relating to innovations that will impact email marketers in 2020. I wanted to take this opportunity to answer some of them.
Q: CCPA has officially gone into effect. Will the privacy climate in the U.S. continue to change?
Q. I keep hearing about BIMI. What are the primary benefits of implementing this?
Q. AMP seems like an interesting development for email. Why am I not seeing more brands implementing it?