As the Director of Marketing for Digital Services for an international brand, Sport Clips, with over 1,800+ franchised locations, Chad wanted to find a way to streamline social media messaging and reputation management efforts. He fortunately discovered a platform that revolutionized Sport Clips’ social media footprint and would encourage the brands franchisees to engage (and actually use!) social media more effectively. The platform was SOCi, the impact was immediate and the rest, as they say, is history.

After deciding to transition from Franchises back into the SaaS space, landing at SOCi, Inc seemed to be fate. As a CFE, Chad is excited to leverage the life-changing experience he gained working at a Top 20 Franchise to help other brands around the world take control of their social media networks and online reviews. He also relishes serving as a specialist to help brands identify ways that SOCi’s tools and services can help them take the next step towards their own social media renaissance. Chad is passionate about educating franchisees and simplifying their lives in any way possible, and welcome any opportunity to evangelize the masses about the “bottom line” importance of social media and reviews.

SOCi is the leading enterprise workflow solution for social media & reputation management at scale. Its easy-to-use platform is architected for multi-location businesses, SMB aggregators and agencies managing dozens, hundreds or thousands of social media pages. SOCi’s comprehensive solution delivers unique functionality, including content discovery, scalable publishing, social listening, asset management and workflow management.