Channel Bakers Names Sarah LaVallee Vice President of Client Success

Sarah LaVallee

Global advertising and marketing agency Channel Bakers has named Sarah LaVallee as Vice President of Client Success, announced Joshua Kreitzer, Founder and CEO. In this new role, LaVallee will provide added depth to Channel Bakers’ senior leadership team and support its expanding client roster.

“Sarah is an experienced eCommerce leader who has established a career building iconic brands from the ground up,” said Kreitzer. “We are excited to welcome her to our growing team and put her proven success strategies to work for our clients.”

Prior to joining Channel Bakers, LaVallee held senior leadership roles implementing highly profitable eCommerce channels for a variety of challenger brands in the consumer packaged goods space. Most recently, she was Vice President of eCommerce for Wandering Bear Coffee. A New York native, LaVallee graduated from Western Connecticut State University.

Channel Bakers provides turnkey e-commerce solutions, advertising and marketing consulting fueled by analytics to optimize their strategies. The agency has differentiated itself by combining traditional storytelling with technological innovation. Its campaigns range from apparel, consumer packaged goods, over-the-counter drugs, automotive, and electronics, to financial, insurance, education and more.

About Channel Bakers

Founded as one of the first agencies purely focused on Amazon Advertising in 2015 by CEO Joshua Kreitzer, Channel Bakers is a full-service, global agency founded upon a core tenet to help brands find the right audience at the right time to tell their story and drive sales. The agency utilizes its decades of experience leveraging data and analytics to grow revenue within specific retailers and verticals. With this strategy Channel Bakers has helped clients become top brands on Amazon. Channel Bakers is one of the selected partners featured in Amazon Advertising’s find-a-partner directory. For more information, visit

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