Pepperdine Graziadio Business School’s Trends and Issues Taking Shape in 2021

Pepperdine Graziadio Partners with Internet Marketing Association to Explore Innovation

By Pepperdine Graziadio Business School

As sure as 2020 was like no other, it is all but certain 2021 will be unconventional. In the business world, almost everything has change. COVID-19 will leave a long-term impact and businesses will have to adapt, innovate, and move forward. To showcase Pepperdine Graziadio Business School’s experts, their insight, ideas and research for the next generation economy, the university developed the Trends and Issues Taking Shape in 2021 Report

Pepperdine Graziadio faculty are thought leaders and newsmakers that are regularly sourced in the media. The Graziadio faculty shares their expertise, aid business professionals during these unusual times, and participate in virtual events related to financing, small business, technology, organization development, human resources, and many other topics. 

The 2021 Insights and Issues experts and topics include: 

  • Ann Feyerherm, PhD, Redesigning and Reskilling the Workforce 
  • Cristina Gibson, PhD, Navigating Boundaries in the Virtual World 
  • Paul Gift, PhD, the Future of the Mixed Martial Arts (MMA) Industry
  • Charla Griffy-Brown, PhD, Technology Adoption in the Post-COVID World 
  • Dongshin Kim, PhD, COVID’s Lasting Impact on Real Estate and Housing 
  • Miriam Lacey, PhD, HR’s Role in Mental Health
  • Bernice LedBetter, EdD, Women and Work: Then, Now and the Future 
  • Zhike Lei, PhD, Embracing Agility and New Operating Models 
  • David McMahon, PhD, the Restaurant Industry Rebound and Reinvention
  • Kurt Motamedi, PhD, Remove the Office in Office Politics 
  • Steve Rapier, PhD, Brands Embracing Corporate Social Responsibility 
  • John Scully, PhD, Rebuilding the Small Business Economy 
  • David Smith, PhD, New Recruiting and Hiring Opportunities 
  • Dana Sumpter, PhD, Corporate Culture Shift to Support Working Parents
  • Bobbi Thomason, PhD, Diversity and Inclusion Pave the Way to Recovery 
  • Michael Williams, PhD, Building a Creative Culture in the Virtual Workplace

Pepperdine Graziadio encourages IMA members to review the report and learn more about the many resources and list of experts for media interviews, consulting services, and board and advisory roles. A longer format description of the faculty expertise summaries below can be found at

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