Alexanders Grace (AG) is a first-of-its kind automated influencer marketing platform that connects brands with influencers on a mass scale and while guaranteeing income to all influencers, regardless of followers.
For brands, AG has taken everything about the traditional process of running an influencer marketing campaign and automated it. By letting users search its global network of influencers for free, AG will attract swarms of potential customers, creating ready-made pipelines for engagement with brands’ products and services.
For aspiring, micro, and nano influencers, AG presents an opportunity to exponentially increase earning potential by providing free visibility and a direct connection to a worldwide network of brands that would otherwise not retain their services.
For influencer marketing agencies, this platform offers a new channel for increasing their respective clients’ visibility and for creating new streams of recurring revenue.
AG’s proprietary technology solves transparency and attribution issues that brands have struggled with for years while trying to measure campaign ROI. AG accounts for present realities such as the value of engagement rate: the total number of likes, comments, and shares, is the best indicator of campaign effectiveness.
Higher engagement rates lead to more awareness, conversions, and quantifiable ROI.
Influencer searches on AG include public access to Influencer Trust Scores (ITS), a rating that factors effectiveness, reach, value, performance, and most importantly, engagement rates.
AG’s search technology tags eligible influencers based on several filters, consumer profile, demographic, and other criteria. Users can search the platform for influencers and utilize its campaign filters and creation wizard for free – before ever being asked for a means of payment.
Upon submitting campaign, an email message is sent confirming the choice to “opt-in.”
Influencers are compensated based on engagement and effectiveness supporting campaigns with posts from their respective social media accounts, funneling traffic to a brand’s web store
Once a campaign is created, AG processes requested audience criteria to identify an aggregate team of right influencers to reach, engage, convert and retain new customers.
This model also provides brands with choice and control.
In a world where Facebook generates four million likes every minute, and in which more than 100 million photos are uploaded to Instagram daily, both influencers and brands need to build a following of targeted, engaged consumers to be relevant. The alternative is obscurity and no brand recognition.
AG serves as a ready-made pipeline for organic engagement with brands’ products and services.
Company founders note that influencers with the highest engagement rates are not famous people, but rather micro and nano influencers: ordinary people with under 10,000 followers for whom net engagement rates are between three to six times higher than that of a celebrity.
“Imagine a smaller influencer with 10,000 followers who runs a coffee lovers review site that sells specialty products such as French presses, custom branded beans, organic filters, and other related items,” said Alexanders Grace Co-founder and Chief Technology Officer, Scott Mitchell. “While this person may not have a global presence comparable to actors, professional athletes, or high-profile media personalities, she does, however, have dedicated fans who comprise a highly targeted audience that trusts and acts on her recommendations.
“By leveraging big data and automation, AG has revolutionized the process of how influencers, brands, and customers interact.”
For brands creating campaigns, AG aggregates myriad nano and micro influencers to create the perfect profile.
To learn more about Alexanders Grace, please visit www.alexandersgrace.com.